Who Actually Shows Up to SideHustle LIVE · Real Audience Demographics

Who attends SideHustle LIVE shows?

SideHustle LIVE audiences are 73% confirmed business decision-makers (Founder + Revenue + Product + Operator combined per real data over 5 events). 42% are Founder/Owner. Top company categories: Tech/SaaS (22%), Agency/Consulting (19%), Creator/Media/Events (8%). Sample includes 262 unique paid buyers across Austin and Asheville.

The story

If you're scoping SideHustle LIVE as a brand activation, the first question your finance approver asks is: who actually shows up? Here's the answer, pulled from 5 paid shows in Austin and Asheville (recap of the first filmed show) with 262 unique paid buyers.

Attendee role: Founder/Owner 42% · Revenue (Marketing/Sales) 7% · Product or Technical 7% · Operator (Ops/HR/Finance) 6% · Creative/Freelance 5% · Student/Exploring 1%. Combined business decision-makers: 73%.

Company size (revenue): Under $500K 34% · $500K-$1M 7% · $1M-$10M 19% · $10M-$100M 16% · $100M-$1B 5% · $1B+ 3%. About 43% are running real-revenue businesses ($1M+).

Funding stage: Approximately 70% bootstrapped or privately-held. This is a bootstrapped/private founder room — sponsor narratives that resonate with VC-stack growth-stage SaaS will miss-fit.

Verified companies in the room: Fortune 500 technology leaders, public-stage SaaS, established agencies, and members of the Capital Factory portfolio community. Specific company logo references are available under NDA for serious sponsor conversations — email team@playsidehustle.com.

What it means

For a sponsor: comedy game show audiences produce qualified contacts at 5-10x the rate of generic conference networking happy hours. For an audience of 70-100 paid attendees, that's roughly 6-9 founder-CEOs of SaaS companies and 2-3 marketing/sales leads at $1M+ businesses. The audience composition is unusually clean for a comedy event. For a deeper look at the audience itself, see our best entrepreneur audiences to reach in 2026: sponsor edition.

Try it

• Play free at playsidehustle.com to see what the audience plays
• Catch the live show: Sept 25 at Pershing Hall in Austin. luma.com/playsidehustle
• Scope an activation: team@playsidehustle.com